About Us

A Swedish Design Classic in the Making

The idea of ELDSTICKAN was born after our founder, Martina Kaski, searched – without success – for something beautiful to light her candles with. “I believed it was about time that the old matchbox got a new, more elegant form, and the notion of a glass bottle was exactly what I was looking for. I wanted to create a simple yet timeless piece that added beauty and a personal touch to the home,” she explains. Less than two years in, Eldstickan is already well underway of becoming Swedish design classic.

Matches have been around for almost 200 years, but always looked the same. ELDSTICKAN is the rebirth of matches, with beautiful and playful colours, in an elegant glass bottle that comes in two sizes. ELDSTICKAN is already sold in more than 200 locations, across ten countries.


that all our matches have an FSC label. This means that all the wood we use comes from a sustainably managed forest, caring for both the environment and mankind. We love that!

Don’t miss out

We love making our customers happy. Our newsletter contains inspiration, tips about home decor, new products, special offers and much more.

Daily fix of ELDSTICKAN

We update our beautiful Instagram feed daily, with lots of great inspiration for your home. We’ve got splashes of colour to cheer you up and ideas for the perfect gift. Don’t forget to check out our stories, and follow our founder, Martina, as she goes about her daily life as an entrepreneur. She visits factories, meets other likeminded entrepreneurs, and works on the next exciting collaboration.